A foster mom hugging a laughing girl on the front porch while the foster dad smiles in the doorway
For foster care agencies

Every child should sleep in a home tonight.

Facebook and Instagram ads that find foster families in your counties, plus follow-up with every family until they are licensed.

Get 5 free sample ads →Read my letter

Free. Five ads written for your agency, plus the foster-parent ads other agencies are running in your state right now.

One week of Facebook ads in America, October 2026

Fewer foster homes every year. Very few ads asking for them.

There are 19% fewer licensed foster homes than in 2019, for about the same number of children. Botox gets about 29 times more Facebook ads than foster parent recruiting.

30,702live US Facebook and Instagram ads mentioning Botox
1,060asking people to become foster parents

Bars drawn to scale. Meta Ad Library, United States, active ads, exact-phrase searches, Oct 2–3 2026.

Running this week

Foster agencies are already asking on Facebook.

Facebook is one of the best ways to find foster families, because it reaches people in your counties who have never thought about fostering. In the first week of October 2026, about 1,060 foster-parent ads were running in the US. Here are some of them:

Bethany Christian ServicesSponsoredLive · since Aug 2026
Love can change a child's story. Open your heart to a child who needs care and comfort right now.
BETHANY.ORGWhere compassion meets calling 🤝
Learn more
Sibling Care Foster Family AgencySponsoredLive · since Sep 2026
Become a foster parent! 👧 Receive up to $11,000 a month to help care for a child in your home. ✅ Receive for FREE: -CPR certification -Fingerprinting -Training ✅ Couples and single parents welcome! Click the ad for more information!
FB.MEClick for more information 👉
Sign up
GOBHI Foster CareSponsoredLive · since May 2026
Marion County! We're looking for five additional individuals or families to support youth experiencing foster care. Learn more or get started today!
GOBHI.ORGBecome a Foster Parent!
Sign up
Every Child OregonSponsoredLive · since May 2026
Could you be a foster parent? Did you answer "yes" to most of these questions? 💛 Every child in foster care deserves someone in their corner who will splash in afternoon puddles and cheer them on through life's ups and downs.✨ Maybe that someone is you! Learn more about becoming a foster parent today.
FB.MEBig Hearts Wanted. No Experience Required.
See details
Wayne County Children ServicesSponsoredLive · since May 2026
Please contact us for more information.
WWW.WAYNECSB.ORGFoster Parents Needed.
Learn more
SAFY of IndianaSponsoredLive · since Sep 2026
A foster parent's impact goes far beyond providing a home. They offer encouragement after a hard day, celebrate successes big and small, and help youth build confidence for the future. The truth is, one caring adult can change everything. You don't have to be perfect to make a difference. You just need the willingness to show up, listen, and care. Learn how you can support a child or teen in need by becoming a foster parent.
Just One Caring Adult
Learn more

Live ads from the public Meta Ad Library, collected October 2026.

Example ads

What your ads could look like next month.

Three angles we would test first. In a real campaign the photos and words come from your own foster families, and nothing runs until you approve it.

You don't have to be perfect
Your Foster AgencySponsored
Single. Renting. 54. Works full time. That is exactly who foster parents look like. Ohio kids don't need a perfect family. They need an adult who shows up every day. Come to a free info night and ask anything. No commitment.
yourfosteragency.orgYou can foster. Here's how.
Sign up
Teens and their firsts
Your Foster AgencySponsored
Somebody has to teach them to drive. Teens in foster care miss the firsts: the first car, the first job, the prom photo on the stairs. Most families say they can't parent a teenager. Most foster parents of teens say it's the best thing they've ever done. Be there for the firsts.
yourfosteragency.orgFoster a teen in your county
Learn more
Siblings
Your Foster AgencySponsored
When there's no home with room for two, brothers and sisters get split up. They've already lost their home. They shouldn't lose each other too. If you have room at your table for two more plates, we'll help with everything else: training, support, and a monthly payment for each child.
yourfosteragency.orgKeep brothers and sisters together
Learn more

Sample ads use stock photos and a made-up agency name. Your campaign uses your own foster families' photos and words.

The outcome

From empty chairs at info night to new families every month.

Today
  • Info nights with empty chairs.
  • Your recruiter chases inquiries that go cold.
  • Families who would be great foster parents have never been asked.
  • Children wait in offices, hotels and shelters because no home is open.
After 60 days with PicoBoost
  • New families in your counties ask about fostering every week.
  • Fuller info nights, with reminders so people actually show up.
  • Your team spends time with families who are ready to start.
  • More families finish training and get licensed.
  • More children sleep in a home tonight.
How we do it

What we do for you, from first ad to licensed family.

1

Ads with real stories from your foster families

We make ads from your foster families' stories and show them to people in your counties. Each ad tries a different angle: the empty-nester, the single mom who almost didn't call, the family that fosters teens.

2

We follow up right away, for you

Every family who asks a question gets a friendly text within five minutes, day or night, in your agency's name. The text answers their first questions and books them into your next info night.

3

We keep in touch until they are ready

Families get reminders before info night and stories and answers by text and email after it. We can also reach out to the people already on your list, like past inquiries and event sign-ups.

4

We walk every family to licensing

Friendly check-ins at every step, from info night to application, training and home study, so families keep going instead of dropping off.

5

We keep track of everything

One simple page shows where every family is, from first question to licensed home. You always know how many families are coming and what is working.

The offer

A plan for your agency, step by step.

  • New families in your counties asking about fostering, every week.
  • Fuller info nights, with families who are ready to start.
  • More licensed homes for the children who are waiting.

If this sounds useful, I will put together a short presentation of what it would look like for your agency, step by step: the ads, the follow-up and the results to expect.

We go through it on a quick call. There is no obligation. It is just a conversation where I show you how the marketing I have run for VC-backed companies can work for your organization and your community.

Ask for your plan
A letter from KamilOctober 2026

To the people who recruit foster families

Dear recruiter,

This fall I read almost 800 foster-parent recruiting ads on Facebook. Four in five had no video, and almost none told the story of a real foster family.

The families who would make great foster parents are out there, but most have never been asked in a way that reached them. I bring you families who are ready to start. You keep doing the training, licensing and support.

Ask me for five sample ads. They are free.

Kamil Kaminski
Kamil KaminskiFounder, PicoBoost
Kamil Kaminski speaking on stage at a conference
About

Hi, I'm Kamil Kaminski.

I have worked as a CMO and interim CMO for VC-backed companies, and I have built marketing for clients from local businesses to Fortune 500 companies.

Most of that work has been about one thing: finding people who are not looking yet, getting them to respond, and following up until they show up. It is the same problem your organization has every day.

PicoBoost is how I point that playbook at organizations that change lives.

  • CMO and interim CMO for VC-backed companies
  • Clients from local businesses to the Fortune 500
  • Speaker on growth marketing
Questions we hear

Before you ask.

Do you replace our recruitment team?

No. We bring families to your info nights and keep them moving. Your team does the training, licensing and support, as it does today.

Whose name is on the ads?

Yours. Ads run from your agency's Facebook page, in your voice, and nothing runs until you approve it.

Do we need to film anything?

No. We start with photos and quotes you already have on your website, newsletters and Facebook page. Later, if you like, a few foster parents can film short phone videos.

Which counties can you cover?

Any county you serve in the US. We show ads only to people who live there.

Start here

Get 5 sample ads made for you.

Tell us who you are. Within two working days we send five sample ads written for your agency, the foster-parent ads other agencies in your state are running, and an estimated cost per inquiry for your area. No call needed unless you want one.