☕ CoffeeBean matcher
How do you actually brew?
Espresso machineFrench pressPour-over
🛒 GUIDED SELLING FOR ECOMMERCE
Stop losing shoppers
who can't decide.
PicoBoost turns crowded category pages into guided buying experiences—so first-time shoppers find the right product before they leave to research elsewhere.We research, build, deploy, test, and optimize the entire experience for you.See if your store qualifies →10%+ PILOT TARGET · THREE FOUNDING PILOT SLOTS🍷 WineGift concierge
🥃 WhiskyTaste matcher
Buying for a whisky fan?
SmokySmoothI’m not sure
🐾 Pet foodBowl builder
Who are we feeding?
PuppySeniorPicky eater
🏕️ Outdoor gearTrip matcher
3 bags match your trip.
Below freezing · LightweightAlpineLite 0°FWarmest at the lowest weight96%
North Ridge 10°FStrong alternative92%
Trail Cocoon 15°FStrong alternative89%
HIGHER CONVERSION✦LOWER BOUNCE✦BETTER RETURN ON AD SPEND✦REAL CUSTOMER-INTENT DATA✦
THE SILENT KILLER OF ECOMMERCE REVENUE
Choice paralysis is costing you sales every day.
Your best-performing ad still ends the same way: a first-time visitor lands on a page of near-identical products, has no idea which one fits them, and clicks away. Not because your product is wrong—because no one helped them choose.
New visitors bounce
Overwhelm stops the sale.They click away to keep researching, then buy from the store where they feel confident enough to choose. Usually not you.
You overpay
Your CAC quietly rises.You paid full price for that click. When it bounces on hesitation, every conversion left has to carry the cost of the ones that didn't.
Cold traffic won't scale
You need too much prior intent.If only shoppers with strong product knowledge can convert, discovery campaigns hit a ceiling. New audiences need more help before they can buy.
TWO SHOPPERS. TWO VERY DIFFERENT NEEDS.
Two visitors land on the same store. Only one knows how to shop it.
The same navigation serves two very different shoppers: one understands your catalog; the other only knows what they need. The second is often the visitor you are paying Meta, TikTok, influencers, affiliates, and discovery search to acquire.
Traffic arrives with intent—not equal product knowledge.The same storefront has to serve both kinds of shopper.
RETURNINGCATEGORY-AWARE
The Returning Expert
“I know the producer, grape, region, or vintage I want.”
They understand which attributes matter and what your product names mean. Filters help because they already know which filters to choose.
ProducerGrapeRegionVintage
Search→Filter→Purchase ✓
PAID DISCOVERYFIRST-TIMEGIFT
The Discovery Shopper
“I want a smooth red for a dinner gift. I don't know which bottle to choose.”
They know the problem, goal, person, or occasion—but not how that maps to your catalog. A filter asks them to make the translation they came to you for.
“A smooth red for a dinner gift under $30.”
INTENT THEY CAN EXPRESSAd click→Browse→Leave ×
!
Lack of clarity, choice overload, weak differentiation, and unresolved risk commonly suppress conversion—even when the traffic is qualified.
IMAGINE THIS HAPPENING IN A PHYSICAL STORE
A good salesperson wouldn't let this shopper walk out.
In a great wine store, a salesperson notices hesitation, asks what the shopper needs, and narrows the wall to two or three bottles with a clear reason for each. PicoBoost brings that guidance to every unsure shopper—at scale.
Your best retail salesperson—available to every online shopper.
Introducing PicoBoost
Stop losing shoppers who can't decide.
PicoBoost guides unsure shoppers to the right product—before they leave.
It engages new visitors at the moment of hesitation, asks a few natural questions, and turns a crowded catalog into a clear path forward.
P
Need a dinner gift? 👀I'll help you pick the right bottle.
START →PicoBoost engages
A timely invitation draws the shopper into a useful interaction—just like a good salesperson starting the right conversation.
Who is the bottle for?A dinner giftFor my own collectionI am still exploring
PicoBoost asks a few simple questions
Natural-language questions uncover what matters without forcing the shopper to understand your catalog or filters.
94% matchSmooth · Gift-ready
91% matchA strong alternative
88% matchA strong alternative
PicoBoost recommends
Two or three relevant products appear with a clear explanation of why each one fits.
THE SHOPPER OUTCOME
The right product feels obvious.
The recommendation fits, the reasoning is clear, and the shopper can move to checkout without second-guessing the choice.
✓ Confident choiceREADY FOR CHECKOUT →
WHAT CHANGES IMMEDIATELY
Less searching. More confidence. A faster path to checkout.
FOUNDING PILOT TARGET+10%Target—not a guaranteed result
THE BUSINESS OUTCOME
Conversion rate goes up. CAC goes down.
More paid visitors reach a confident decision, so more of the traffic you already bought turns into revenue.
- Easier to scale cold traffic
- Lower cart abandonment
- Lower bounce rate on category pages
STRATEGY, IMPLEMENTATION, AND TESTING UNDER ONE ROOF
A CRO-led conversion system, built and optimized for your store.
PicoBoost is led by a CRO operator with 10 years in direct-response marketing—across ecommerce, lead generation, financial applications, and recruitment funnels. This is not another quiz your team has to configure, maintain, and eventually abandon.
Strategy and product mapping
We research how people choose, translate that decision into logic, and map the answers to products your team approves.
Design and implementation
Copy, interface, branding, deployment, and measurement are handled for you—not left for your team to assemble.
Ongoing flow experimentation
Questions, framing, branching, and recommendation paths improve against real shopper behavior.
Shopper-intent reporting
Use real answers to sharpen ads, merchandising, email, SMS, and retargeting.
No platform migration or checkout rebuild
PicoBoost adds guidance without replacing the store you already operate.
No engineering project for your team
Deployment takes one lightweight snippet through Google Tag Manager.
Connected to your catalog
Uses your existing product data, attributes, and availability.
Decision-path reporting included
See answers, recommendations, product clicks, and conversion outcomes.
THE MOMENT BETWEEN INTEREST AND PURCHASE
The conversion layer most ecommerce stores still leave untouched.
You optimize acquisition, retention, and checkout. But the moment of choice on a crowded category page often receives little attention. PicoBoost improves the point where a qualified visitor decides whether to buy or keep researching.
WITHOUT PICOBOOSTSame-looking products. No decision support.
High hesitationVisitors keep researching →
WITH PICOBOOSTThe same catalog—now with a path to confidence.
GUIDED CHOICEThree best-fit products
THREE PILOT SLOTSQualified stores only
We build, launch, and test the entire system—at our cost.
Three qualified stores get the complete PicoBoost implementation with no setup fee and no software fee during the pilot. We do the research, design, deployment, tracking, and testing. You judge it by the conversion result.
Apply for the $0 founding pilot ↗When the three hands-on build slots are taken, this offer closes.YOUR FOUNDING PILOT
$0TO BUILD, LAUNCH & TEST
A complete guided-selling system—not a stripped-down trial.
No setup feeNo pilot software feeNo long-term commitment
One clearly defined shopper journey
Category and catalog research
Product and recommendation mapping
Branded guided-selling experience
Installation and event tracking
Shopper-path and conversion analysis
Performance review after the test
NO CONVERSION LIFT?You pay nothing.We remove the experience. You owe us nothing.
If it wins, keep it on the monthly plan agreed before testing begins. The result earns the relationship—not a sales deck.
WHO IS PICOBOOST FOR?
Built for stores where choosing is genuinely hard.
If your shoppers stall between look-alikes, that's the leak we close. If they always know exactly what they want, you don't need us.
Minimum $1M in annual ecommerce revenue
HIGH-FIT CATEGORIES
🥃Spirits🍷Wine🚬Tobacco🌿Cannabis💄Cosmetics💊Supplements🌸Fragrance🧴Skincare☕Coffee & tea🐾Pet nutrition🎧Audio🚲Cycling🏕Outdoor gear🛏Mattresses🎁Gifts
Enough category traffic to run a meaningful test
Deep catalogs with 100+ SKUs or look-alike products
Considered purchases where the wrong choice means a return
First-time and gift-heavy demand that needs guidance
QUESTIONS BEFORE WE TOUCH YOUR CATALOG
Frequently asked questions.
Is this just another product quiz?+
No. Quiz builders give your team an empty canvas. PicoBoost researches how people choose in your category, builds the decision logic, maps it to your actual products, designs the experience, and measures the outcome.
Will it slow down or disrupt our store?+
The pilot does not require a platform migration or checkout rebuild. PicoBoost is deployed as a lightweight layer through Google Tag Manager and scoped to protect page performance and the existing buying flow.
Does it work with Shopify?+
Yes. PicoBoost is designed to sit inside the ecommerce stack you already operate, including Shopify. The pilot confirms the lightest deployment path for your theme, catalog, and tracking setup.
How are recommendations kept accurate?+
Recommendations use your product data, attributes, availability, exclusions, and merchandising priorities. The decision logic is reviewed with your category expert before the experience goes live.
What do you need from our team?+
Access to product data, one category expert, and a lightweight Google Tag Manager deployment. We handle the research, decision logic, copy, product mapping, design, measurement, and optimization.
How is conversion lift measured?+
The test plan and success metric are agreed before launch. We track guide engagement, answers, recommendations, product clicks, and purchase behavior, then compare the guided journey with your current experience.
How long does the founding pilot run?+
The build and measurement window depend on catalog complexity and traffic volume. We agree the scope, testing window, and decision rule before any implementation begins.
What happens if the pilot wins?+
You can keep the conversion system on a simple monthly plan agreed before the test. There is no forced contract and no surprise usage multiplier. If it does not improve conversion, we remove it and you pay nothing.
Which stores are the best candidates?+
Stores doing at least $1M in annual ecommerce revenue, with enough category traffic to measure a lift and either 100+ SKUs, look-alike products, or first-time and gift-heavy demand that needs guidance.
TURN CONFUSION INTO CONVERSION
Stop paying to bring shoppers to a decision they cannot make.
Three founding pilot slots. We build and test the experience at no cost. You keep it only if conversion improves.
Apply for the founding pilot ↗