Marketing campaigns for organizations with a cause

We create campaigns that find the people who'll foster a child.

The marketing playbook of VC-backed companies, now working for local organizations with a good cause. We make Facebook and Instagram ads from your own people's stories, follow up with everyone who responds, and hand your team the people who are ready to say yes.

Get 5 free sample ads →Read our letter

One week of Facebook ads in America, October 2026

Botox got 30,702 ads. Finding foster parents got about 1,060.

Organizations that need families, caregivers and donors barely advertise, and most of their ads are a stock photo and a phone number. That gap is where we work.

30,702live ads mentioning Botox

1,060asking people to become foster parents

121asking a family to share their home with an adult with a disability

Bars drawn to scale. Meta Ad Library, United States, active ads, exact-phrase searches, Oct 2–3 2026.

Behind every ad is someone saying yes.

Every ad we make has one job: to get a real person to say yes. That means a family that opens a spare room, a caregiver who takes the job, or a donor who remembers you in their will.

A wrinkle cream tests fifty ads a month. A foster agency runs one flyer.

Letter No. 01October 2026

To the people doing the work that matters

Dear friend,

The best marketers I know test fifty versions of every ad, film real people and follow up with everyone who clicks. Most of them do it for betting apps and wrinkle creams.

This fall I read almost 800 ads from foster agencies. Four in five had no video, and almost none told a real family's story. The organizations doing the most important work have the weakest marketing. They care just as much; they never had the tools.

Those tools are now affordable. PicoBoost brings them to organizations that change lives, so the right people hear your ask and say yes.

Kamil KaminskiFounder, PicoBoost

Kamil Kaminski speaking on stage at a conference

About

Hi, I'm Kamil Kaminski.

I have worked as a CMO and interim CMO for VC-backed companies, and I have built marketing for clients from local businesses to Fortune 500 companies.

Most of that work has been about one thing: finding people who are not looking yet, getting them to respond, and following up until they show up. It is the same problem foster agencies, disability agencies and local nonprofits have every day.

PicoBoost is how I point that playbook at organizations that change lives.

CMO and interim CMO for VC-backed companies
Clients from local businesses to the Fortune 500
Speaker on growth marketing

How it works

The playbook of VC-backed companies, aimed at a better cause.

Your people tell the story

We send a simple phone kit to a few of your families, staff or volunteers. One afternoon of footage becomes dozens of honest ads. No studio, no actors.

The right neighbors see it

We put those stories in front of the people near you who look most like the ones who already said yes, and we test new versions every week.

Nobody slips away

Most people who raise a hand drift off before the first meeting. We text, email and remind every one of them, and hand your team people who are ready.

Missions that need people, not just money.

Live

Foster families

For agencies that need more licensed homes.

See how →

Live

Host homes

Families who share their home with an adult with a disability.

See how →

Live

Gifts in wills

Local nonprofits asking donors to remember them in their will.

See how →

Caregivers

Direct support professionals for disability agencies.

Home visiting

Nurses and coaches who visit new families.

Talk to us

Who does your mission need?

Tell us who you're looking for. If it's a fit, the first step is free: we turn a few of your own people's stories into ads you can run next to what you have today.