Facebook and Instagram ads that find families in your counties to host an adult with a disability. We book the ones who fit onto your calendar.
Free. Five ads written for your agency, plus the host-home ads other agencies are running in your state right now.
Families who could host scroll Facebook every evening. Botox gets about 250 times more ads asking for their attention than host homes do.
Bars drawn to scale. Meta Ad Library, United States, active ads, exact-phrase searches, Oct 2–3 2026.
Facebook is one of the best ways to find host families, because it reaches people in your counties who have never heard of shared living. In the week of October 5, 2026, about 25 agencies ran about 120 host-home ads. Here are some that are live right now:
Live ads from the public Meta Ad Library, collected October 2026.
Three angles we would test first. In a real campaign the photos and words come from your own host families, and nothing runs until you approve it.
Sample ads use stock photos and a made-up agency name. Your campaign uses your own host families' photos and words.
We make ads from your host families' stories and show them to people in your counties. Each ad tries a different angle: the empty-nester with a spare room, the retired nurse, the family that wants to give back.
Every family who asks a question gets a friendly text within five minutes, day or night, in your agency's name. Nobody waits for a callback.
Most families need a few weeks to decide. We send them stories and answers to common questions by text and email. We can also reach out to the people already on your list, like past inquiries and event sign-ups.
A few short questions check the basics: they live in your area, have a spare bedroom and agree to a background check. Families who fit book a call straight onto your coordinator's calendar.
One simple page shows where every family is, from first question to booked call. You always know how many families are coming and what is working.
If this sounds useful, I will put together a short presentation of what it would look like for your agency, step by step: the ads, the follow-up and the results to expect.
We go through it on a quick call. There is no obligation. It is just a conversation where I show you how the marketing I have run for VC-backed companies can work for your organization and your community.
Dear director,
This fall I read every host-home ad running on Facebook in the US: about 120, from about 25 agencies. Most agencies run none, while people wait years for a home.
The families who would make wonderful hosts, like empty-nesters, retired teachers and nurses, have never heard the words shared living. I can reach them, check that they fit, and bring you families who are ready to talk.
Ask for five sample ads. They are free, and you don't need to get on a call.
I have worked as a CMO and interim CMO for VC-backed companies, and I have built marketing for clients from local businesses to Fortune 500 companies.
Most of that work has been about one thing: finding people who are not looking yet, getting them to respond, and following up until they show up. It is the same problem your organization has every day.
PicoBoost is how I point that playbook at organizations that change lives.
Keep doing that. Word of mouth reaches people who already know your agency. Ads reach the families who live two streets away and have never heard of shared living.
That is why we measure screened inquiries and booked calls, not placements. You decide who moves forward. While earlier families go through approval, your coordinator always has new families to call.
Every ad is approved by you before it runs. Stipend amounts and tax language use your exact approved wording.
Good. We make the ads and handle the follow-up, so your marketing person gets results to report instead of more work.
Facebook treats host-home ads as job or housing ads. That means no targeting by age or ZIP code and a minimum 15-mile radius. We write the ads so the story attracts the right people inside those rules.
You don't have to. The pilot starts with photos and quotes you already publish. If you film later, it is only with written consent from the person and their guardian, using your own release form. Host families can also tell their story without showing the person they support.
Tell us who you are. Within two working days we send five sample ads written for your agency, the host-home ads other agencies in your state are running, and an estimated cost per inquiry for your area. No call needed unless you want one.